Liverpool have signed a new five-year contract with AXA.
The global insurance company, which began its partnership with the Merseyside club in 2018, will remain the training kit sponsor and hold the naming rights to the club’s training facilities until 2029.
The previous agreement was set to expire in 2025, but the new five-year contract with improved terms takes effect immediately.
Ben Latty, Liverpool commercial director, said: “Partnering with global brands and developing meaningful, long-term relationships is a vital part of our business strategy.
“The naming rights of our training centers and the presence of AXA on our training kits have been instrumental in our success, and this renewal reaffirms AXA’s commitment to our men’s and women’s teams, our fans and our communities.
“We are excited to see how this partnership will continue to grow and evolve.” »
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AXA’s partnership with Liverpool has grown significantly since they became a key sponsorship partner and training kit sponsor in 2019.
They secured the naming rights to the new £50 million training complex in Kirkby when it opened in November 2020, then did the same for Melwood when Liverpool bought it for their women’s team in 2023.
(Nick Taylor/Liverpool FC/Liverpool FC via Getty Images)