The Denver Broncos revealed their new uniforms, with numerous images released on social media on Monday. This is the first time the team has introduced a complete uniform overhaul since 1997.
The franchise has released images of three uniforms: Sunset Orange, Midnight Navy, and Summit White. The uniforms feature a design on the sleeves that depicts a mountain peak. The Broncos also unveiled new helmets, one white and one blue, which feature the Broncos logo but contain the 5280 emblem, a nod to the city’s “mile high” nickname.
Orange sunset.
White summit.
The Midnight Navy. pic.twitter.com/HEduFPC6Pe– Denver Broncos (@Broncos) April 22, 2024
The team logo and colors orange and blue remain the same.
The Broncos changed their helmet design and logo to that of their iconic Bronco in 1997, and also changed their home jersey to navy blue around this time. In 2012, Denver retained their navy blue helmet and Bronco logo, but changed the primary color of their home jersey to orange.
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“Part of the process we went through was talking about what’s important to the Broncos, what’s important to the Broncos fan base,” team president Damani Leech said last month about the team’s new look. He added that the team solicited the opinions of 10,000 people through email surveys before the design process.
“Wanting to evolve and be new and different, but also be respectful of our history and traditions, understand our environment from a geographic perspective,” Leech said. “There will be nods to it, I think people will be really excited about it.”
“It’s time for a change,” Broncos owner Greg Penner said in March. “We think we’ll have something that will honor Broncos country and our fans will be excited about it. … It was an interesting process that Carrie (Walton Penner) was deeply involved in, (as) I was, the coaches, some of our players. So we’ve gotten a lot of feedback, also from fans, and I think we’re going to have something that we’re going to be excited about.
Leech previously said he and other team executives visited Nike headquarters in Oregon as part of a process that began in January 2023, months after the new ownership group took over the team.
Introducing… the Mile High Collection™️ pic.twitter.com/ca81sGbkGl
– Denver Broncos (@Broncos) April 22, 2024
The Broncos also released a throwback uniform that features their traditional orange and blue colors.
The classics from 1977…are BACK! pic.twitter.com/xG8vtiC1Gf
– Denver Broncos (@Broncos) April 22, 2024
Required reading
(Photo: Jeffrey Brown/Sportswire Icon via Getty Images)