Barcelona have announced they will wear shirts bearing the logo of rock band The Rolling Stones for this month’s Clasico against Real Madrid as part of a sponsorship deal with Spotify.
The Spanish side have had Spotify as their front shirt sponsor since the start of last season, having been locked into a four-year deal with the streaming platform.
Barcelona and Spotify took a similar approach last season when they confirmed their jerseys would feature hip-hop artist Drake OVO’s logo alongside rivals Real Madrid’s and now the Rolling Stones’ logo, commonly known as the ‘tongue and lips logo’. They will be worn in the game on October 28th.
In addition to El Clasico, the tongue and lips logo will feature on the front of the women’s jersey in the Liga F match against Sevilla on November 5 at the Estadio Johan Cruyff.
The club said the Rolling Stones logo was chosen because their latest album ‘Hackney Diamond’ is being released on October 20 and is their first original album in 18 years.
A statement from The Rolling Stones said: “We’re huge football fans and are honored to bring our tongue and lips logo to Spotify to celebrate FC Barcelona’s jersey to celebrate the Stones’ new ‘Hackney Diamonds’ album.”
We encourage the players on the field as well as the fans around the world who tune in to watch this great game.
“Our partnership with Spotify has taken things to the next level,” added Julie Guieu, vice president of Barcelona Marketplace. Bringing two icons together – the Rolling Stones logo and the Barça jersey – is a special moment for our fans around the world. Music and football form a special partnership with a long history ahead of them and we are delighted to add another chapter to the story with Spotify.
Barcelona are third in La Liga after nine games and face Athletic Bilbao on Sunday.
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(Photo: Mike Kemp/In Pictures via Getty Images)